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SEM – Your Most Direct Link Between You & Leads
Don’t have time for Search Engine Optimisation (SEO)? Not to worry – SEM, when done correctly, is the fastest way to start generating traffic, leads and sales.
SEM Explained
SEM, also known as PPC (Pay Per Click Advertising) is the most popular and effective form of advertising online. Google’s version of SEM, AdWords, generates a huge chunk of Google’s overall revenue.
Why is it such a cash cow? Because it works, incredibly well.
Used correctly, AdWords enables you to micro-target your ads so they only appear on the screens of people who are searching for services, products or businesses like yours.
Want to target potential customers of your pizza delivery business, but only if they are between the ages of 18 to 35, within 5km of your location, between 6pm – 9pm on weeknights, and only pay when you receive a call? All of that, and more, is possible with AdWords.
Data Delight
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” – Some guy who didn’t know about AdWords.
Think that advertising is a budgetary black hole?
Not with AdWords – every dollar spent is accounted for, every dollar of revenue attributable to a keyword, a click, a user. This is what makes AdWords such a potent tool in the right hands – everything that you need in order to succeed with it is there, in the data.
In Expert Hands
The only downside of all those nitty-gritty customisation options is that it can be a challenge to manage yourself. Ever seen the inside of a plane’s cockpit? Imagine that, only on your computer screen. Thankfully, AdWords certified experts like us are at your disposal. We’ve managed millions of dollars worth of AdWords spend, over hundreds of accounts – local businesses, ecommerce stores, national/international brands, you name it.
Break it Down
This is what you get when you work with us:
- Keyword Research
- Campaign Creation & Setup
- Ad Copywriting (copy ideas are run by you first)
- Bid Management
- Display/Remarketing
- Google Shopping
- Extensive Goal Tracking Setup
- Automated Monthly Reporting
- Personalised Quarterly Reporting & Recommendations